featured projectLuma Creative
Brand Strategy & Offer Clarity
Luma Creative, a boutique design studio, was brimming with talent and vision but struggling to connect with the clients who truly aligned with their work.
They had incredible design skills, yet their messaging and offers weren’t reflecting the value they provided. They wanted clarity, confidence, and a business strategy that allowed their creativity to shine while attracting dream clients consistently.
Scope
A design studio wanting clarity, confidence, and a business strategy that allowed their creativity to shine while attracting dream clients.
Process
We started by clarifying Sophie’s vision and aligning her goals with how she wanted to feel in her business. Together, we:
Refined brand messaging and voice to connect with ideal clients
Simplified and structured offer suite for clarity and scalability
Developed a marketing roadmap that matched their creative style
Results
Luma Creative now runs with ease. Sophie attracts aligned clients effortlessly, operates with confidence, and has a cohesive, professional brand identity.
“Astrid helped me finally see my business clearly. I went from chasing clients to having them come to me — aligned, excited, and ready to work with me. My business now feels like it truly represents who I am.”
★★★★★
— Sophie, Luma Creative
I believe business can be both profitable and peaceful.
After years of trying to do things “the right way,” I realized there is no one-size-fits-all path — there’s only the one that fits you.
Now, I help creative women create their own version of success — one that’s intuitive, sustainable, and beautifully abundant. I bring equal parts heart and strategy to every session, mixing soulful conversations with practical action steps that actually move the needle.